Social Media Best Practices

Traditional mediums are effective depending on your audience. However, with the growth in social media, users have become dependent on it to express their opinions and to get the latest news and trends.

It is a way for people to communicate and interact online and a great way to reach a large audience. Utilizing social media platforms is more complex than just posting!

Follow these strategies for success:

• Content must be remarkable, interesting and add value. Everything you post will  become content. Therefore, view every piece of content as a chance to increase engagement. Also, on average, posts with photos get 39% more engagement

• Timing will determine the size of your community. Pay attention to when your users are most active. Posting content during these times will increase awareness and engagement, also.

• Moderation will prevent your community from growing annoyed with your posts. This is why timing is very important. If you know when your users are most active, you will not have to post repeatedly; your community will do the promotion for you through engagement.

• Engagement allows you to build a relationship with your community and direct them where you want them to go. Respond to questions and concerns if appropriate.

• Ask your partners to post about your event and share your content to reach larger and new audiences. MCAH is always happen to promote HAM events on our Facebook
(https://www.facebook.com/MIHomeless.org/) and Twitter
(https://twitter.com/mihomeless) sites!

You may want to assign this role to one or two individuals with experience using social media networks. If you are going to utilize this method of communication and promotion, be sure to monitor any feedback you may receive, especially questions. Other supporters may monitor your organization’s habits on social media and begin to associate that with your organization. Also, more than one person may have the same question.