Thursday, December 7, 2023

10:00 AM

$25 Non-members/Members free

Members receive free 1/2 hour Zoom consult after webinar!  Contact agreen@mihomeless.org to verify you are a member and receive your coupon code.

Course Overview

You would never leave for a trip without a map or perhaps a list of restaurants to serve as your guide for your final destination.  Why would you start the new year without a marketing plan and still expect to hit your annual goals? 

In this course you will first be asked several questions that are key to developing your marketing plan. Then you will conduct a simple inventory to see what tools and skill sets exist to execute that marketing plan.  Lastly, based on the prior two exercises, create a feasibly, implementable outline of a marketing plan for 2024.

MCAH is also in the process of procuring some guest speakers from the media (ie the role of press releases) and other subject matter experts.

Please Come Prepared!

Please be sure to have completed the registration questions via Zoom.  And, have a pen and paper ready as we will be dropping a lot of “poll” questions to help you evaluate your current program and make specific plans for your agency for 2024.  This is not a “sit back and listen” webinar (although all are welcome), but a “come caffeinated and ready to work” type workshop where you leave with a DRAFT work product to get you to where you want to go in 2024.

Speaker Bio

Amy Stephenon, MCAH Communications Manager

In this role, I am responsible for elevating the “voice” of MCAH across the state amidst the general community, our agency partners, and anyone else working on behalf of the homeless.  This is done via social media, dedicated newsletters, press releases, our website blogs, and overall communications and public relations on behalf of the agency.

Earlier in my career, I have had the honor of working internationally in both Belgium and Mexico in the corporate world.  In the last decade or more, I have worked in the Lansing area in a variety of roles including the  founder/Co-Executive Director of Helping Women Period, marketing coordinator of a local law firm, and marketing/fundraising manager of a private Montessori school, Radmoor Montessori.  All of these roles have helped me bring value, experience and enthusiasm to this position, where I am honored to support some amazing colleagues who fight tirelessly to end homelessness.